20 Steps To Help Sell Your Home

As a homeowner, you play an important role in the timely sale of your property. When you take the following steps you’ll help your Coldwell Banker representative sell your home faster, at the best possible price.

Step #1: Make the Most of the First Impression

Never underestimate the importance of outward appearances — especially where your home is concerned. Potential buyers begin their decision-making process early, with their first glance at your property. A well-manicured lawn, neatly trimmed shrubs and a clutter-free porch welcome prospects. So does a freshly painted — or at least freshly scrubbed — front door. If it’s autumn, rake the leaves. If it’s winter, shovel the walkways. The fewer obstacles between prospects and the true appeal of your home, the better.

Step #2: Invest a Few Hours for Future Dividends

Here’s your chance to clean up in real estate! Clean up in the living room, the bathroom, the kitchen… If your woodwork is scuffed or the paint is fading, you might want to consider some minor redecoration. Fresh paint in the kitchen or the bath can add charm and value to your property in the buyer’s eyes. Prospects would rather see how great your home really looks than hear how great it could look “with a little work.”

Step #3: Check Faucets and Bulbs

Dripping water rattles the nerves, discolors the sink and suggests faulty or worn—out plumbing. Burned out bulbs leave prospects in the dark. Don’t let little problems detract from what’s right with your home.

Step #4: Don’t Shut Out a Sale

If closet or cabinet doors stick in your home, you can be sure they will also stick in a prospect’s mind. Don’t try to explain away sticky situations when you can easily plane them away.

Step #5: Think Safety

Homeowners learn to live with all sorts of self-set booby traps: roller skates on the stairs, festooned extension cords, slippery throw rugs and low-hanging overhead lights among them. Make your residence as non-perilous as possible for uninitiated visitors.

Step #6: Make room for Space

Remember, potential buyers are looking for more than just comfortable living space; they’re looking for storage space too. Make sure your basement and attic are clean and free of unnecessary items.

Step #7: Consider Your Closets

The better organized a closet, the larger it appears. Now’s the time to box up those unwanted clothes and donate them to charity.

Step #8: Make Your Bathrooms Sparkle

Bathrooms sell homes, so make them shine. Check and repair damaged or unsightly caulking in the tubs and showers. For added allure, display your best towels, mats and shower curtains.

Step #9: Create Dream Bedrooms

Wake up prospects to the cozy comforts of your bedrooms. For a spacious look, get rid of excess furniture. Colorful bedspreads and fresh curtains are a must.

Step #10:Open Up in the Daytime

Let the sun in! Pull back your curtains and drapes so prospects can see how bright and cheery your home is.

Step #11: Lighten Up at Night (AND the Daytime, too!)

Turn on the excitement by turning on all your lights — both inside and out — anytime when showing your home, but especially in the evening. Lights add color and warmth, and make prospects feel welcome.

Step #12: Avoid Crowd Scenes

Potential buyers often feel like intruders when they enter a home filled with people. Rather than giving your house the attention it deserves, they’re likely to hurry through. Keep the company present to a minimum. Whenever possible, take the family for a brief walk or visit a neighbor while your home is being shown.

Step #13: Watch Your Pets

Dogs and cats are great companions, but not when you’re showing your home. Pets have a talent for getting under foot, so do everybody a favor: Keep Kitty and Spot outside, or at least out of the way.

Step #14: Think Volume

Rock-n-roll will never die, but it might kill a sale. When it’s time to show your home, it’s time to turn down the stereo or TV.

Step #15: Relax

Be friendly, but don’t try to force conversation. Prospects will want to view your home with a minimum of distractions.

Step #16: Don’t Apologize

No matter how humble your abode, never apologize for its shortcomings, even if a prospect volunteers a derogatory comment about your home’s appearance.

Step #17: Keep a Low Profile

Nobody knows your home as well as you do. But sale agents know their buyers — what they need and what they want. The buyer’s agent will usually have an easier time articulating the virtues of your home if you stay in the background.

Step # 18: Don’t Turn Your Home into a Second-Hand Store

When prospects come to view your home, don’t distract them with offers to sell those furnishings you no longer need. You may lose the biggest sale of all.

Step #19: Defer to Experience

When prospects want to talk price, terms or other real estate matters, let them speak to an expert—me! After all, isn’t that one of the reasons you hired me?

Step #20: Help Your Agent

You can generally expect better results if appointments are scheduled through my office. If a prospect should happen to show up at your door without an agent and an appointment, it’s best to advise that your home is shown only by appointment, and only with a licensed real estate agent. It might be helpful for you to offer to contact me or my office to arrange for someone to assist the prospective buyer.